NyonSport
As part of a rebranding effort for Nyon Sports, a Swiss-based Sports Rights, TV Production, and Consultancy firm, I utilized Adobe Illustrator to design a new logo. I created multiple versions of the logo, as well as professional business cards and letterheads. To enhance their online presence, I also developed a simple, stylish website using Next.js and Tailwind CSS. The new brand identity reflects the company's modern and innovative approach to the sports industry.
Technologies used:
Background
Nyon Sports, a Swiss-based firm specializing in Sports Rights, TV Production, and Consultancy, boasts a long-standing history of providing comprehensive advice and services to global rights holders and commercial entities within the sports industry. The company sought to rebrand itself to showcase its modern and innovative approach. My responsibilities included creating a new logo, designing business cards and letterheads, and developing a simple yet modern website to align with the new brand image. The ultimate aim was to create a cohesive brand identity that accurately represents Nyon Sports' forward-thinking and inventive nature.
Objective
The project's primary objective was to establish a new brand identity that accurately reflects Nyon Sports' modern and innovative approach within the sports industry. The new brand image was crucial to effectively communicate the company's expertise and professionalism, setting it apart from competitors and making a lasting impression on clients and partners alike. This required a comprehensive understanding of Nyon Sports' core values and the ability to convey these qualities through creative design.
Result
The newly designed brand identity, encompassing the logo, business cards, letterheads, and website, effectively communicates Nyon Sports' modern, innovative approach to the sports industry. The striking logo design visually represents the company's expertise and professionalism, setting it apart from competitors.
Conclusion
Throughout this rebranding project, I had the opportunity to refine my branding, design, and web development skills while contributing to Nyon Sports' ongoing success within the sports industry. The new brand identity has significantly improved Nyon Sports' image and reputation by effectively conveying the company's modern and innovative approach. My use of Adobe Illustrator, Next.js, and Tailwind CSS enabled me to create a unified, professional brand image that accurately reflects the company's values and goals.